About

I was lucky enough to spend over 21 years in the sporting goods industry in product development.

I had the opportunity to work with many talented and creative people who designed and developed an amazing number of highly successful products.

I saw which processes, activities and approaches worked and which ones didn’t.

I created my hunchpod website to share the things I learned in the hope that they will be of use to others who have an interest in designing and developing products which make a compelling connection to consumers.

i will also use hunchpod to share various nuggets of creative output – essays, photos, videos, who-knows-what-else – that might be of interest to someone somewhere….

Ken Covo – updated 4 March 2024